Facebook Custom Audiences Have A Big Impact
As we have learned from Ong above, Primary and secondary orality share both similarities and differences. Primary orality refers to tough and speech that is untouched by sriting. Print knowledge does not exist within that practice primary orality. Secondary orality is orality that is reliant on literature and the existence of writing. An example of secondary orality would be a bad new reporter reading off the daily news; without the written report, the anchor would be unable to give the news.
Africans are in the majority at 40.2-million, making up 79.5% of the total population. The white population and the colored population are both estimated at 4.5-million (9.0%) and the Indian/Asian population at 1.3-million (2.5%).
Human ancestors had to stay alert and shift their attention all the time; cavemen who got too wrapped up in their cave paintings just didn’t survive. Carr acknowledges that prolonged, solitary thought is not the natural human state, but rather “an aberration in the great sweep of intellectual history that really just emerged with technology of the printed page.”
Late in 2007, Facebook Custom Audiences reached 100,000 business pages, allowing companies to attract potential customers and tell about themselves. These started as group pages, but a new concept called company pages was planned.
On April 17, 2012, Twitter announced it would implement an “Innovators Patent Agreement” which would obligate Twitter to only use its patents for defensive purposes. The agreement will go into effect later 2012.
Facebook’s second act is far from clear. It wants to become the platform on which everybody else builds social media apps. But if all this activity is happening on smartphones, then Facebook is dangerously dependent on Android and iPhone for everything, a layer on top of Apple and Google’s systems. Facebook’s inability to generate income on the smartphone has led to some desperate moves, such as its billion-dollar acquisition of photo-sharing app Instagram and off-putting products like “sponsored stories.”
Facebook announced the creation of Custom Audiences in February. In April, Facebook opened up ad-targeting to third-party data. The company sees such specific ad-targeting as a way to commercialize without alienating users.
Custom Audiences is a marketing tool built by Facebook that allows to engage “a set of users with whom they have already established a relationship on/off Facebook.” This “relationship” means anyone the marketer can identify using an email address, Facebook user ID, phone number or app user ID.
Facebook Custom Audiences provide a way for developers and brands to target consumers, resulting in more relevant ads on the website and native apps. Developers speaking at Mobile DevCon 2013 in London on Thursday announced the creation of an Android SDK feature that will create a new targeting field based on Facebook’s Custom Audiences, The Next Web reported.
This feature will allow developers to use information about offline audiences—those who walk into a brick-and-mortar store—to tailor their Facebook ads. A retail app such as Net-a-Porter could make suggestions via Facebook to customers based on their past purchases. Video game developers could target consumers with in-app purchases or other, similar games.
Those targeting types are relatively new to Facebook and weren’t previously supported in the Atlas platform, which advertisers and agencies use to plan, manage, track and optimize their digital marketing. Facebook recently bought Atlas from Microsoft. Now, the tool will enable advertisers to track Facebook’s new ad types the same as any other. This gives advertisers better view-through measurement on their campaigns that take advantage of the social network’s latest capabilities.
Facebook Custom audiences allows advertisers to retarget consumers by email addresses, phone numbers or user IDs they already have from previous marketing or sales interactions. “Lookalike audiences” helps advertisers target users similar to those in their custom audience databases, using algorithms to identify audience segments with the same customer profiles. Partner categories are audience segments created by third-party data providers that U.S. advertisers can use for targeting via Power Editor or the API. These categories are informed with transactional data, survey information and other online or offline behaviors. Collectively, these represent tremendous new opportunities for advertisers to target Facebook users by first-party or third-party data.
The social network agreed to acquire Atlas from Microsoft in February. The deal closed at the end of April, and the Atlas team in Seattle is now officially part of Facebook. The company says it bought Atlas to improve measurement capabilities for advertising both on Facebook and across other digital platforms. Atlas says it is working to update its user interface to be more intuitive and effective, as well as create “unique differentiators under Facebook.”
Get personalized advice from industry insiders at Facebook, Deloitte, Chartboost, Tango, and more at Inside Social Apps, this Thursday and Friday in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Doug Purdy, Director of Developer Products at Facebook, so don’t miss the chance to add these valuable contacts to your network. Tickets are available onsite.
As amazing as Facebook can be for an advertising and audience engagement platform, one thing they are just downright horrible at is letting people know about and understanding changes to their system. From a user perspective, this might affect a privacy setting or a change to the UI, while on the advertising side of things it usually has to do with a new feature or targeting method that most people never even hear about.
It’s long been said that building your “list” can be your most important online marketing tool. This list usually refers to a contact list, most specifically, emails that will allow you to effectively market through that channel.
Facebook has now just made your list that much more powerful
British-American entrepreneur and author Andrew Keen criticizes social media in his book The Cult of the Amateur, writing, “Out of this anarchy, it suddenly became clear that what was governing the infinite monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of the loudest and most opinionated. Under these rules, the only way to intellectually prevail is by infinite filibustering.” This is also relative to the issue “justice” in the social network. For example, the phenomenon “Human flesh search engine” in Asia raised the discussion of “private-law” brought by social network platform.
Adding a poll application to your page with a few simple questions is a great way to interact with your fans. You can structure it to find what they like about your product, what they don’t like, what they want to see in your product. Use your imagination as this can be a powerful way to find out your fans needs and wants.
Twitter messages are public but users can also send private messages. Twitter collects personally identifiable information about its users and shares it with third parties. The service reserves the right to sell this information as an asset if the company changes hands. While Twitter displays no advertising, advertisers can target users based on their history of tweets and may quote tweets in ads directed specifically to the user.
However, it all depends on the customized display and overall functioning of your Facebook fan page whether you can attract more and more customers or not. Here the role of Facebook business page development comes in. The development of customized Facebook fan pages involves many applications and the optimized of the iFrame.
Chairman and CEO Rupert Murdoch was said to be frustrated that Myspace never met expectations, as a distribution outlet for Fox studio content, and missing the US$1 billion mark in total revenues. That resulted in DeWolfe and Anderson gradually losing their status within Murdoch’s inner circle of executives, plus DeWolfe’s mentor Peter Chernin, the President and COO of News Corp. who was based in Los Angeles, departed the company. Former AOL executive Jonathan Miller, who joined News Corp in charge of the digital media business, was in the job for three weeks when he shuffled Myspace’s executive team in April 2009. Myspace President Tom Anderson stepped down while Chris DeWolfe was replaced as Myspace CEO by former Facebook COO Owen Van Natta. A News Corp. meeting in March 2009 over the direction of Myspace was reportedly the catalyst for that management shakeup, with the Google search deal about to expire, the departure of key personnel (Myspace’s COO, SVP of engineering, and SVP of strategy) to form a startup. Furthermore, the opening of extravagant new offices around the world was questioned, as rival Facebook did not have similarly expensive expansion plans yet it still attracted international users at a rapid rate. The changes to Myspace’s executive ranks was followed in June 2009 by a layoff of 37.5% of its workforce, reducing employees from 1,600 to 1,000.
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- how to create a custom audience in Facebook Using Facebook Power Editor (facebookpowereditor.wordpress.com)
- Why I love Facebook’s Custom Audience (marianofavia.wordpress.com)
- Facebook’s New Custom Audiences: What They Are and How You Can Use Them – Part 1 (seomoz.org)
- New! Facebook allows Atlas tags for targeted adverts – what’s it mean for you? (glidesocial.com)
- Facebook Advertising: Targeting Niche Audiences (sixstoriesup.com)