Facebook Power Editor

If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.

No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
If you are a regular advertiser on Facebook you really ought to be using Power Editor to create your ads rather than the standard self serve ad tool interface. Facebook’s own help pages explain why. There are a number of advantages such as placements and custom audiences that you can only access via this tool. Power Editor is easy to set up since it’s a Chrome Extension.
Now head over to Power Editor and create an ad. Select the ad type “For a Facebook Page using a Page post” and your previously created Offer will appear as an option.
No sooner had I completed this post than news started filtering through that Facebook is making yet more changes to the Offers mechanic. Sometimes reports of changes are little tests, sometimes the start of a full roll out. For now I’m still being able to use Power Editor so if you want to give it a go – get on with it now!
Power Editor helps with mass editing of campaign settings, targeting, bids, budgets, flight dates, and creative elements across ads, campaigns, and even accounts. Users can monitor ad statistics to optimize ads and campaigns from within the tool itself. Create and schedule posts for later publication.
Power Editor works only within Google’s Chrome browser; the application runs locally on a computer, not on Facebook’s Ads Manager. Thus, changes have to be uploaded to Ads Manager to go into effect.
You can create a custom audience representing any group of customers or prospects that you’d like to reach with targeted Facebook ads. For example, you could run a campaign to get more Likes for your Page, targeted at current customers.
You can upload either .csv or .txt files to Facebook, which encrypts the data using hashes (#), so users’ identities and information are protected. Facebook then runs this list against its own hashed database to find matches that can be targeted with ads. When this is done, the data is discarded, so that neither side collects more information about users. Hashed data cannot be decrypted.
Identify groups of people from your contact management system. This might be subsets of current or lapsed customers, prospects, loyalty club members, or anyone you want to reach with ads.
Use Power Editor to find these people on Facebook. Input an email or phone list representing your segments into the tool. The list will be hashed before being sent to Facebook. The system will match the encrypted data against Facebook’s active users, and build a custom audience in your account with everyone that matches your list.
Customer lists, whether made up of email or physical addresses, provide the greatest return for any mailing or communication. Facebook’s Power Editor makes these lists even more valuable. Simply, marketers can upload customer lists, identified by email address, phone number or Facebook ID, to a user-owned custom audience list processed by their Power Editor.
Custom audience lists open the world to a level of ad targeting that was previously unobtainable. Each user or business can have an unlimited number of custom audience lists – such as purchase history by time, product or service type, or average total purchase. Any list your current customer management software can generate can be uploaded to the Power Editor and used as part of your campaigns.
1. Decide who you want to target and what you want them to do
Do you want to target people who have made a recent purchase on your eCommerce site? Do you want to target customers who have not made a purchase in XX amount of time? Do you want to target current customers that fit within a specific demographic with an  uber-specific campaign message? You get my drift. This is super important because it forces you to decide (before anything else) the goals and KPI’s of your custom audience campaign. I have a few examples at the end of this blog if you want to check them out.
2. Get your list together
A Facebook custom audience can consist of phone numbers, email addresses or Facebook user ID’s (Facebook IUD’s are only available if an individual has authenticated into your company’s app). Phone numbers and email addresses can be exported from your CRM system or you can manually create (wha!) your list in excel. The file format should be either a .txt. or .csv.
Once you upload a file to Power Editor, you cannot retroactively go back and see the data so it is important that the name and accompanying description adequately describe the custom audience. A better name and description for mine could have been,
Facebook User ID
You could create a custom audience that consisted of people who have authenticated into your app. Then, serve these engaged individuals ads for complimentary products, games etc.
As a media buyer, you try to reach the right people with the right messages and although the technologies for optimizing these buys are improving, you are still reaching buckets of people based on a variety of demographic segmentations. With custom audiences, you reach and engage individuals. Now, that is pretty rad.

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